Influencer Engagement

Jason Wu & St Regis

Objective:

MCC approached and secured renowned fashion designer Jason Wu a St. Regis Connoisseur. As a brand ambassador, Jason Wu acts as an influencer, increasing awareness of St. Regis in the fashion industry and further solidifying St. Regis as a fashionable destination.

Details:

To celebrate Jason Wu's partnership with the brand, St. Regis hosted a chic cocktail event in Adour at The St. Regis New York. Guests sipped champagne, danced to music and enjoyed an abundance of gorgeous floral arrangements that dressed the room and covered the DJ booth.

The Buzz:

The evening also toasted to Wu's Spring / Summer 2012 fashion show, which had taken place earlier in the day. Guests in attendance included St. Regis Connoisseur Nacho Figueras & Delfina Blaquier, Jamie King, Karlie Kloss, Mary Allice Stephenson, Julie Macklowe, Ann Caruso, Linda Fargo, Anna Della Russo, Roopal Patel and China Chow. Coverage hit on a wide range of influential fashion media during Fashion Week including the New York Times, Women's Wear Daily, Vogue, InStyle.com, among many other outlets.