Brand Alliance

Claridge's Rooms & Suites by Diane von Furstenberg

Objective:

Launch Diane von Furstenberg-designed suites at Claridge's.

Details:

A multi-tiered media campaign, utilizing social and traditional media was built around unveiling the suites, with feature story coverage seeded in Town & Country, W, Travel + Leisure, Condé Nast Traveler, People, Elite Traveler, and Modern Luxury among many others.

The Buzz:

This highly anticipated collaboration was strategically announced in Women's Wear Daily and spread virally online, with coverage on the most powerful and far reaching fashion, travel and news sites.

The Event:

A high-profile, highglamour launch event hosted at Claridge's and attended by A-list celebs from Madonna to Gwyneth Paltrow, provided an additional opportunity to highlight the collaboration.

Results: