Design

illy Artist Cup Collection
by Anish Kapoor

Details:

illy, the beloved Italian coffee company, enlisted MCC to unveil their latest collaboration with Anish Kapoor. An instant hit, the cups were featured in both The Wall Street Journal and The New York Times to kick off the campaign. The cup has been featured in leading lifestyle, design, business and travel publications including Fortune, LA Times Magazine and Travel + Leisure, Unbeige, among others.

Results:

• Cups sold out in pre-sales for the first time following coverage in New York Times & Wall Street Journal hits.
• Over 2 million Media Impressions to date