Hotel Launch:

Estancia Vik & Playa Vik

Objective:

Estancia Vik and Playa Vik José Ignacio, South America's most exciting new private retreats, enlisted MCC to launch the ultra-luxury self-sustaining retreats and havens of nature, art and high-design, as well as reveal the destination as one of the world's most coveted locations.

Details:

A destination largely unknown outside of South America, MCC's launch strategy not only put Jose Ignacio on the map for global travelers, but also increased demand by extending the season by months and doubled the rates year over year.

The Buzz:

Estancia Vik immediately became the talk of the travel, design and fashion industry with high-profile coverage in a wide range of media including Vogue, Departures, Travel + Leisure, Town & Country, among others.
Playa Vik, the sister property to Estancia Vik, debuted with a four page feature in The Financial Times' How to Spend It. Within the next six months, the retreat was also featured in The New York Times, Wallpaper*, Vogue UK, Elle Décor, T Style, among many others.

Results:

• Over $27 million in media value
• Awards to date have included Wallpaper's Design Awards Hotel of the Year, Condé Nast Traveler's Hot List (U.S. and UK) and Travel + Leisure's It List.
• Tory Burch, Michael Eisner, Glenn Lowry have requested reservations based on press coverage.
• Lasting Impact: José Ignacio, Uruguay has been put on the map as a not to be missed destination for the global traveler and the season in Uruguay has been extended by four months, thus increasing business.